Simon Mall Property Group, the country's largest developer and owner, and manager of high quality retail real estate announces the launch of Simon Fashion Now. This launch stretches across six states in the United States. Simon Fashion Now is a celebration of style featuring runway fashion shows, the latest trends in cosmetics and the season's must-have accessories at signature Simon properties including The Westchester , Burlington Mall, The Galleria, Fashion Valley Mall, Ross Park Mall and Town Center at Boca Raton.

Designed to highlight popular and seasonal fashion trends in each launch market, Simon Fashion Now stands out from the usual fashion week events. The concept is built around accessibility. Anyone attending a Simon Fashion Now show can walk directly into a participating retailer's store to purchase the featured look.

Rounding out the fashion events at The Westchester and Fashion Valley will be a personal appearance by celebrity stylist and host of E!'s "Fashion Police," Robert Verdi. The well-known fashionista, with his signature shades, will take to the stage and share insider advice with the audience.

"Shoppers can expect to see everyday chic wear from Macy's, sophisticated evening looks from Versace and bold embellished fashions from Betsey Johnson," said Shari Simon, senior vice president of corporate marketing. "Simon Fashion Now brings our retailers' fashions directly to the shoppers."

Simon Fashion Now will take shape at the following Simon malls:

-- The Westchester - White Plains, NY: Sept. 18 - 20
-- Burlington Mall - Burlington, MA: Sept. 27
-- The Galleria - Houston, TX: Oct. 16 - 18
-- Fashion Valley Mall - San Diego, CA: Oct. 24 - 25
-- Ross Park Mall - Pittsburgh, PA: Nov. 8
-- Town Center at Boca Raton - Boca Raton, FL: Nov. 13 & 15

The national version of Simon Fashion Now is based on a template launched during grand opening events at premiere Simon properties such as The Galleria in Houston and The Domain in Austin .

"The success of these grand opening events, which became fashion-focused in 2003, spurred us to create Simon Fashion Now and introduce it nationwide," said Jacque Ellis, assistant vice president of corporate special events at Simon.

"We've been involved in Simon Fashion Now since its inception, and year after year, I've watched the fashion show attendance and retailer participation grow," said Fabiola Velarde, USA Retail Manager for CH Carolina Herrera. "Traffic to our Houston store always increases during the event, so our branches in Fashion Valley Mall and Town Center at Boca Raton are excited to participate in the national roll out."

Participating retailers will vary in each Simon Fashion Now market. A sample of confirmed luxury retailers includes Anne Fontaine, CH Carolina Herrera, Barneys New York CO-OP, Jimmy Choo, M Missoni, Neiman Marcus,