Reputation Management Lawyers work for individuals or companies, and often work closely with an online monitoring company, public relations or crisis management agency to repair and rebuild a person's or an entity's reputation while minimizing harm.
Social media has given rise to endless disparaging ranting by individuals who often, while expressing their opinions, cross the legal line to defamation. Other times, their derogatory cyberattacks might not cross a defamation line, but nevertheless causes harm to an individual or company. That said, adults and companies are not the only ones being defamatorily attacked online and offline. Bullying and cyberbullying among children has become so vicious and common that state and local lawmakers found a need to pass laws to prevent bullying and protect children online and even in schools.
Through online monitoring, attorneys can also become aware of unfair trade practice, infringement of intellectual property, security breaches, or misinterpretations of facts made online that can scale to defamation. Hiring a reputation management attorney provides you with guidance and options. For instance, a carefully worded and case law heavy cease and desist letter written by an attorney may resolve a bad reputation issue. However, if the letter does not fix the problem, your attorney can represent you in alternative dispute resolutions options such as negotiation, arbitration, or mediation. Attorneys can also recommend monetary recovery action be taken in the form of a lawsuit.