A major new luxury residential chapter is taking shape in Boca Raton as Douglas Elliman Development Marketing has been named the exclusive sales and marketing firm for The Residences at The Boca Raton, a highly anticipated branded luxury condominium project connected to the iconic resort property owned by BDT & MSD Partners.
The announcement comes at a time when Boca Raton's luxury real estate market continues to show long-term strength, even as broader housing markets across the country begin to normalize. According to multiple South Florida market reports, Boca Raton continues to attract affluent buyers seeking luxury residences, waterfront properties, branded developments, and lifestyle-driven communities.
About the Development
The proposed luxury residential development at The Boca Raton is expected to include approximately 60 residences with upscale amenities, expansive floorplans, and resort-connected living in one of South Florida's most recognizable hospitality destinations. Reports indicate the residences could average approximately 2,500 square feet, with select larger penthouse and five-bedroom offerings.
BDT & MSD Partners, the ownership group behind The Boca Raton resort transformation, has continued investing heavily into repositioning the historic property into a global luxury destination since acquiring the resort in 2019.
Boca Raton's Luxury Market Continues to Evolve
Luxury real estate activity throughout Boca Raton has remained active heading into 2026, with market analysts describing the local market as stabilizing while still maintaining strong demand for premium properties.
Market Signals — Boca Raton Luxury 2026
- Sustained demand for luxury homes over $1 million
- Increasing interest in branded residences
- Strong waterfront property pricing
- Continued migration of high-net-worth buyers to South Florida
- Growing pipeline of new luxury and branded developments
Boca Raton has also seen a wave of new luxury and branded residential announcements in recent years, including projects such as Mr. C Residences Boca Raton and other upscale developments reshaping the city's luxury landscape.
"Industry analysts continue to point toward Boca Raton's combination of luxury lifestyle, country clubs, golf communities, waterfront living, dining and entertainment, and South Florida accessibility as major drivers behind the city's long-term real estate appeal."
Branded Residences Continue Growing in Popularity
Across South Florida and nationally, branded residences have become one of the fastest-growing segments in luxury real estate. Buyers are increasingly drawn to developments connected to luxury hospitality brands, concierge-style services, wellness amenities, and curated lifestyle experiences.
The Residences at The Boca Raton appears positioned to capitalize on that growing demand by combining resort living with private ownership opportunities in the heart of East Boca Raton. The development's connection to one of Florida's most storied resort brands gives it a distinct advantage in a market where lifestyle and brand recognition increasingly drive purchasing decisions.
Boca Raton Real Estate — A Local Perspective
As someone who grew up in Boca Raton — I've called it home since 1972 — and actively works in the local real estate market, I've watched Boca evolve from a quieter coastal community into one of South Florida's premier luxury destinations.
What continues to make Boca Raton unique is its balance between luxury lifestyle, community atmosphere, walkability, golf and waterfront living, and long-term desirability for both primary and seasonal residents. Developments like The Residences at The Boca Raton represent the next chapter in that evolution — connecting the city's legendary hospitality heritage with modern branded luxury living.
For buyers considering relocating to Boca Raton, investing in luxury real estate, or learning more about the evolving Boca market, working with a local Realtor who understands the city's neighborhoods, history, and growth patterns can make a major difference.