Search engine optimization is the science of making a website more visible to Internet users. There are four main factors
that determine how prevalent a website is on search engines: the age of the domain name, the expiration date of the domain name, the
frequency of updates to the website, and the relevance of the content to popular search keywords.
BocaRaton.com hires people who have been educated in the field of Internet Computing at Florida Atlantic University, as
well as people with more than five years of website design and administration experience. We continuously conduct research concerning the most popular search
terms entered into search engines relevant to the areas our websites serve.
Created in 1994, the Bocaraton.com domain name is a legacy domain name. Search engines consider older
domain names to be more legitimate institutions on the Internet. BocaRaton.com's age means that it is more likely to appear on the front page
of search engine results pages. Another factor that increases BocaRaton.com's presence on search engines is the domain name's extremely
distant expiration date. The search engines know that BocaRaton.com will be around for at least another ten years.
We update BocaRaton.com daily, adding new businesses and following current events on the front
pages. Search engines recognize our websites as dynamic sources of information, helping us to score higher on search engines' results
So how does this affect the businesses, events, and non-profit organizations featured on BocaRaton.com? We make sure
that people who search the Internet using words relevant to the entities we represent will find our websites listings of those entities. This, in
turn, increases people's awareness of companies and organizations, and may increase traffic to their own websites, since we link to them.