During its 2007 Sony Ericsson Open tennis championship in Miami, Sony Ericsson's Night Tennis brings a glow-in-the-dark, neon theme to the game whereby only the clothing, court and balls are ultra-violet reactive as the world’s best players compete in a tournament with entirely NEW rules and IN THE DARK. World famous DJs PAUL OAKENFOLD, MASTER AT WORK and Miami-based MURK will play classic house music sets during the games. GEN ART and JULIAN CHANG will present a fashion show of the neon-ultra-violet tennis apparel in between each match – a collection created especially for this event.
It will be THE most talked about event during the week of the Winter Music Conference and Sony Ericsson tennis open.
PAUL OAKENFOLD, MASTERS AT WORK and MURK join Sony Ericsson to bring a revolutionary new tennis experience to Miami featuring an 'Ultra-Violet' fashion show by GEN ART
Miami, Florida – March 14, 2007 – Sony Ericsson has announced the U.S. launch of “NIGHT TENNIS” in Miami, a revolutionary new concept that combines an “ultra-violet” tennis tournament, the world’s best DJ acts and a “neon” fashion feast – all in the dark – taking place from 11:00p.m. onMarch 22 and 23 at the Ice Palace Film Studio, 1400 North Miami Avenue. Miami. Fl 33136. Attendance is free to the public by registering for tickets online at www.night-tennis.com
Eight players from the professional ranks will take to the court wearing specially designed neon whites to serve up a new type of tennis. Played in pitch black, with UV as the only source of light, its fast paced round robin format promises to revolutionize the way tennis is played and watched. Sony Ericsson introduces a new set of rules exclusively for its Night Tennis experience.
Night Tennis will provide clubbers with a sensory extravaganza like no other. Each tennis game is punctuated by explosive beats and an incredible light show, delivered to the audience on a unique 25-foot projection screen. The balls, court and net along with player’s shirts, skirts and shoes will be illuminated and fully UV reactive. In between games a fashion collection extravaganza by JULIAN CHANG and Gen Art will showcase the latest in neon style. Paul Oakenfold, Masters at Work and Murk will be taking to the decks and promise to rock Miami with classic house tunes after the final ball has been played on each night.
Night Tennis is part of Sony Ericsson’s sponsored entertainment, competitions and events program running during the week of the Sony Ericsson Open (March 21st – April 1st). This is the second Night Tennis event, the first premiered in Madrid during the Sony Ericsson Championships in November 2006.
As each evening of tennis draws to a close and the adrenaline starts to drop, Murk will warm up the crowd up with their Miami Classics set. On the Thursday night, Masters at Work will follow, playing their legendary New York Classics set and Friday night will see legendary DJ Paul Oakenfold take the crowd dancing long into the night with his Classics set.
Paul Oakenfold is a pioneer of the dance music scene and likes to be ahead of the game. He is therefore looking forward to performing at Night Tennis: “I’m very intrigued by the whole Night Tennis concept - who would have expected sport and electronic culture to be combined in this way? The opportunity to play a rare set of classics at the Winter Music Conference is something that is a challenge as well as being a real night of nostalgia for me and the people of Miami.”
Louie Vega from Masters At Work says, “We are delighted to be invited to play at this unique event during the Miami conference week. To play a night of complete classics for the Miami week will be very special for us.”
Dee Dutta, CVP and Head of Marketing for Sony Ericsson explains, Sony Ericsson is really excited to be staging Night Tennis at the Sony Ericsson Open in Miami. Our aim is to create a party experience that young people in the city can enjoy, bringing them closer to the excitement and power of the stadium tennis being played by some of the world’s most famous sports stars. It’s brilliant to have DJs like Paul Oakenfold and Masters at Work onboard for Night Tennis. We’re looking forward to a truly spectacular event.
Our partnership with the Sony Ericsson WTA Tour is the largest and most innovative in the history of the sport. We are making the game more fan friendly, interactive and exciting through music and technology – live bands at events, live scoring and enhanced content to mobile phones.”
The Sony Ericsson Open will be held at the Tennis Centre at Crandon Park, Miami, Florida from March 21 - April 1, 2007. It boasts the strongest full-field of players from both the ATP and Sony Ericsson WTA Tour outside the Grand Slams. 96 men and 96 women in the singles and 32 men's teams and 32 women's teams in the doubles will vie for over $6.9 million in prize money. Defending champions are Roger Federer in the men’s singles, Svetlana Kuznetsova in the women’s singles, Jonas Bjorkman/Max Mirnyi in the men’s doubles and Lisa Raymond/Samantha Stosur in the women’s doubles.
www.BocaRaton.com estuvo presente en el lanzamiento oficial del torneo de tenis nocturno organizado por SONY ERICSSON en el Ice Palace Film Studio. Bajo la oscuridad de la noche, demarcada únicamente por las luces de color neon uOaktravioleta radiactiva, relucían las líneas de la cancha, la pelota y las raquetas de los competidores. Primer campeonato que se organiza a nivel mundial, una nueva modalidad del deporte de los príncipes, con marcadores interactivos digitales, música alternativa y gran asistencia del público.
En los entre tiempos de cada partido se presento la colección de modas extravagante del diseñador Julian Chang, Musica a cargo del DJ intencional Paul Oakenfold.
Maste International DJ Paul Oakenfold with Silvana
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